China – A Destination of Endless Discoveries

As one of the world’s four ancient civilisations, China combines spectacular landscapes, rich cultural heritage, vibrant traditions and modern innovation, offering travellers an extraordinary range of experiences.

Home to 61 UNESCO World Heritage Sites—the most in Asia—China features iconic landmarks including the Great Wall, the Forbidden City, the Terracotta Warriors and Jiuzhaigou Valley, alongside diverse landscapes from majestic mountains and the Three Gorges of the Yangtze River to tropical coastlines. China’s deep cultural heritage is reflected in its traditional architecture, tea culture, calligraphy and culinary traditions, offering travellers authentic cultural experiences.

Beyond its remarkable attractions, travelling in China is now smarter, more comfortable and more convenient. Continued improvements to visa and entry policies, including a 30-day visa-free policy for British passport holders, make visiting China more accessible than ever. Once in China, travellers can enjoy seamless journeys supported by a world-leading high-speed rail network, comprehensive air connections, digital services and mobile payment systems. Smart tourism, AI-powered travel services, multilingual support and the “refund-upon-purchase” tax refund scheme further enhance the visitor experience.

Whether you are seeking history, culture, nature or innovation, China warmly welcomes you to embark on an unforgettable journey of discovery.